| | | The 4 Ws of Junk Email | | | |
Junk email or spam has become the scourge of the modern computer world. It eats bandwidth. Spam is like a disease. It doesnt care about age, religion, wealth. It doesnt discriminate. Junk email affects us all.
There are 4 keys to the junk mail question
Who, What, Where and Why.
Who they are
The typical profile of a junk mail sender is as follows. Male, 18 30 decades
of age, single, technically competent and with little regard for their status as a public nuisance. There are female junk mailers out there but, unfortunately, this is predominantly a male preserve.
What they utilize to send spam
There are many tools available to the spam merchant. The main ones are e-mail extractors, newsgroup harvesters and CD lists. E-mail extractors are programs which wander around the Internet gathering e-mail addresses from websites and commonly from web
based forums (unprotected forums). A dazzling e-mail extractor might
gather 15,000 electronic mail
addresses per hour. Newsgroup harvesters
are programs which search through newsgroups for valid e mail addresses. Most newsgroups users are aware of this and take
measures to counteractthese harvesting programs. Despite these measures a newsgroup harvester application might
gather
20,000 30,000 electronic mail
addresses in an hour. CD lists are one of the worst sources. 90 million e-mail addresses available on a single CD for as little as $20. A lot of the addresses on these
CDs would be junk (many would no longer exist) but an equally large number of theseaddresses would be valid. A CD like this is a junk mailers dream.
Where they do it from
Those involved in sending out bulk email are entrepreneurs or at least they think so. The vast majority of those involved
in the spam business are self-employed and work from home. Sending spam is almost the ideal home based business. You title
your hours and the business itself is almost automatic. Maximum acquire from minimum effort.
Why they do it
Their motivation is money. Considerable amounts of cash actually. Each spammer who sends out 1,000,000 junk e-mails is certain of approximately 100 sales. Many of the products they sell are worth $50 - $100 dollars to them in commission. Yes. Shocking isnt it? The average bulk mailer earns in excess of $100,000 per year!
Maximum return for minimum effort. Unless of course you get caught and get jail time.
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